From Marilyn Monroe. Monroe period, that is still the era of black and white photos, you can often see the figure of the cashmere sweater, let time fly, elegant breath has not been reduced in the slightest. Marilyn Monroe weekdays at home, like to wear a black N.Peal high-necked cashmere sweater, sometimes with white slacks and sometimes with vintage checkerboard checkerboard wide-legged trousers, seemingly full of flavour; national goddess Audrey Hepburn is also very fond of the black high-necked cashmere sweater, often paired with tailored slacks to go horseback riding. Fashion, spontaneity, freedom is the personality of cashmere, because it has fine, light, soft, slippery, good warmth and other excellent characteristics, as a natural textile raw materials, cashmere to noble, rare is known to the people.
At one time, the advertisement slogan ‘Warmth for the whole world’ was familiar to all, implanting the characteristics of cashmere clothing into the hearts of consumers in the simplest and most direct way, and making a positive contribution to the development of the cashmere industry.
However, in the external publicity of many brands, the emphasis is still on the ‘warmth’ of cashmere, which leads to the result that consumers’ impression of cashmere apparel is “cashmere=warmth”, making consumers think that the characteristics of cashmere are only warmth. Obviously, there are not only cashmere, but also duck down, goose down and other down garments available on the market with warming properties and in larger quantities.
If only ‘warm’ to sum up or describe cashmere, obviously does not fully reflect its use as a human being can use all the textile raw materials are incomparable, at all times are ‘the most valuable textile materials’ of the real value. Not afraid to compare goods, afraid of not knowing goods. As a cashmere brand, the need for a more comprehensive display of the value of cashmere, so that consumers more comprehensive and accurate knowledge of cashmere.
Cashmere has always been called ‘soft gold’ and ‘fibre diamond’. The reason why cashmere is so precious, first of all, because of the scarcity of production (only 0.2% of the world’s total production of animal fibres), an average of every 5 goat’s fleece is enough to do a cashmere sweater, it’s trading is the price of grams. Cashmere from the day it was used, has been the European royalty and other minority talents can have, honourable and rare is its pedigree.
Cashmere fibre texture is soft, shiny, long and thin fibres. The diameter of cashmere is much finer than wool. Microscopic observation reveals that the scales of cashmere are round, the wool scales are pointed, and cashmere has no medullary layer. As a result, cashmere feels soft and cosy in direct contact with the skin, whereas wool does not; cashmere is also lighter than wool. These can be felt intuitively.
A quote from a cashmere practitioner of nearly 30 years has always stuck in my mind – ‘What is cashmere? Cashmere is as delicate as a baby’s skin on the face; cashmere is as warm as a lover’s first embrace of skin-to-skin’, which shows the “softness and smoothness” of cashmere to the fullest. For human skin, there is no fibre that can compare to cashmere’s light, soft, soft, smooth, extremely skin-friendly, skin wear as if it were nothing, clear as if another layer of skin.
Over-emphasis on the ‘warmth’ of cashmere will also cause consumers to think that only the winter only need to use cashmere products of the wrong perception, can not give full play to the use of cashmere value. The lightness, softness, suppleness and smoothness of cashmere, which is extremely skin-friendly, means that people can’t live without it all year round. Cashmere is not only a beautiful scenery in the deep monotonous winter, in the spring cold, delicate and gorgeous spring, a light and slippery cashmere sweater is an indispensable standard. Why do you say so, because the spring weather is hot and cold, cloudy and sunny, coat is too heavy, windbreaker and some cold, a light and breathable, soft and smooth cashmere sweater, just can be outdoor trekking, countryside walking.
Spring is the most suitable season for cashmere sweater. Beautiful to take advantage of the early, a light and excellent insulation cashmere sweater is a good choice for thin; bottoming cashmere sweater, using delicate yarn fabric, bring you a great experience on the upper body; comfortable and comfortable long cashmere cardigan jacket, comes with a warm and wonderful temperament, wear a model and cover meat. Cashmere cardigan can be a constant companion of the single product, from the winter warm layering to the summer cold shawl can be found in the position of existence, spring and autumn is the most suitable for its season.
There is still a place for cashmere in summer. Ladies who love beauty like to wear skirts or short dresses in summer, the air conditioning in the office blowing, just need a soft and thin cashmere scarf or shawl, can be wrapped around the neck to protect the cervical vertebrae from the cold, but also can be placed on the knees to prevent the legs from getting cold. For frequent business travel for women, the plane, high-speed rail in the air conditioning temperature is often relatively low, more need a cashmere scarf or shawl, because of the thin and elastic, hand rubbed, put in a small bag, but also does not take up space, carry very convenient. Similarly, lying at home on the sofa blowing the air conditioning, a warm slippery cashmere blanket covered in the body, is also very comfortable and cosy.
Autumn is here, the weather is turning cold, cashmere cardigans and cashmere sweaters are rummaging through the wardrobe in preparation for the arrival of the cold winter. In winter, cashmere autumn coat, cashmere sweater, cashmere coat, cashmere scarf all on the battlefield, against the bitter cold. Spring, summer, autumn and winter, repeating its year-round cashmere story.
